Has perceived corporate social responsibility attracted job seekers during the COVID-19 pandemic?

The traditional corporate employment relationship in China has changed under the impact of the COVID-19 pandemic, but how to attract core talent remains an urgent challenge for companies to address. Using the stereotype content model, we constructed a moderated mediation model to explore the mechanism and boundary conditions of the effect of perceived corporate social responsibility (CSR) on job seekers. We conducted two mock recruitment experiments with Chinese undergraduates and graduates who were seeking jobs, and found that perceived CSR significantly and positively affected organizational attractiveness, and that the relationship between perceptions of warmth and competence and CSR were mediated by corporate nature. These findings provide guidance and suggestions for managers to carry out CSR and for human resource recruitment practices in the postpandemic era. [ FROM AUTHOR] Copyright of Social Behavior & Personality: an international journal is the property of Society for Personality Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

From Hostile to Benevolent Ageism: Polarizing Attitudes Toward Older Adults in German COVID-19-Related Tweets.

BACKGROUND AND OBJECTIVES: Previous studies have linked coronavirus disease 2019 (COVID-19) to a rise in ageism. While a growing body of research examined hostile ageism during the pandemic, benevolent ageism received less attention. Drawing on the stereotype content theory and the classic tripartite model of attitudes, the current study explored how benevolent and hostile ageism are reflected in the cognitive, affective, and behavioral dimensions of attitudes toward older adults in German COVID-19-related tweets. The study examined the most prevalent attitudes as well as changes in prevalence between the first and second lockdown period in Germany. RESEARCH DESIGN AND METHODS: Seven hundred and ninety-two German tweets concerning COVID-19 and aging were collected and coded using Mayring's qualitative content analysis with a dominantly inductive approach. Quantitative methods were used to identify the most prevalent subthemes as well as changes in prevalence. RESULTS: The coding resulted in 21 subthemes. Most tweets (60.73%) contained either hostile or benevolent ageist attitudes, with benevolent ageism being more prevalent. The top 5 subthemes in terms of prevalence and reach contained several opposing attitudes, such as devaluation and opposing devaluation. The chi-square tests revealed a shift from a promotion to an evaluation of COVID-19-related policies between the 2 lockdowns. DISCUSSION AND IMPLICATIONS: Results highlight social media's polarizing effect and its potential contribution to both hostile and benevolent ageism in the context of COVID-19 in Germany. Results indicate the need to consider the adverse effects of benevolent ageism and use of chronological age as risk factor, when designing COVID-19-related policies.

We Were All Once Young: Reducing Hostile Ageism From Younger Adults' Perspective.

The worldwide spreading pandemic, COVID-19, has caused hostile ageism toward older adults. We adopted a new intervention to reduce such hostile ageism. "Imagine that they were Young" referred to the imagination of what an older adult might look like, think, and behave when they were once young, which was a reversed but refined intervention of the widely-used method of "Imagine that you were old." In the present study, intergenerational tension was primed, and then 205 younger adults in China aged 18-37 were randomly assigned to 3 different conditions ("Imagine that they were Young," "Imagine that you were old," and control condition), asking them to imagine (and then write down) once older adults were young, or a future aging self, or read an unrelated essay respectively as experimental manipulations. Then they should distribute medical funds worthy of Chinese 1 million to two patients with COVID-19 of 25 and 85 years old indicating their attitudes toward older adults (or hostile ageism). Finally, we measured their general attitudes and stereotypes toward older adults. Results verified the effectiveness of both interventions, such that younger adults who took either intervention distributed more medical funds and showed more positive aging attitudes toward older adults than those in the control group. Moreover, "Imagine that they were Young" was tested to be even more effective than "Imagine that you were old." A series of relative mediation models revealed that the stereotype of warmth mediated the effect for both interventions on decreased hostile ageism behaviors, compared with the control condition. While "Imagine that they were Young" could additionally reduce hostile ageism through a higher level of "including the older adults in their self-group (the young)." This new intervention might be a good alternative to eliminate hostile ageism.

Contact with older people, ageism, and containment behaviours during the COVID-19 pandemic.

To reduce and slow the spread of the coronavirus during the pandemic, people throughout countries are asked to adopt a series of prevention behaviours such as keeping physical distance and using protective devices (containment behaviours). Vulnerability of older people during the pandemic has been stressed by mass-media and in political communication, calling for protection of this sector of the population. Based on intergroup contact theory and on the stereotype content model, I conducted a correlational study during the coronavirus lockdown in Italy, analysing contact with older people before the pandemic, ageism, and containment behaviours. Quality of contact with older people, favourable attitudes toward older people, and benevolent ageism were found to be positively associated with containment behaviours. Findings suggest that positive intergenerational relations are likely beneficial for public health.